2614 Mission St. | map |
Dates: Perhaps running as early as 1908. The location of the building is on the west side of the street just south of 22nd St.
In a September 1909 Billboard listing located by Jack Tillmany it's called the Theatorium. In the 1910 city directory it's called The Theatorium with Auburn & Leahy listed as the proprietors. It's listed in the 1912 city directory as the Sherman.
It gets a mention in a July 15, 1916 Moving Picture World article. It's on Google Books. The article notes: "The Sherman theater, across the street from the Grand, is also an old house, said to be the second oldest in the city devoted to moving pictures. It is conducted by Mr. Gernhardt as a five-cent theater, four changes of program being made each week. Universal service, a Mutual serial and open market features make up the programs."
The Grand Theatre the article refers to is the house that opened in 1905 as the Mission Theatre and was later known as the Real Art. It was on the SE corner of 22nd and Mission at 2605 Mission St.
A trade magazine item from the Jack Tillmany collection. He comments: "Here's 'Dante's Inferno' at the Sherman in 1916. In later years it became National Dollar Stores, and last time I looked, their name is still in the terrazzo out front; more recently, it was a Linen Shop. A friend of mine who went inside the shop said it still looked like an old theatre. That was several years ago."
Closing: Unknown. It was still running in 1921 -- it's listed in a September 4, 1921 Paramount ad in the Chronicle.
Status: The building is still there, now remodeled for retail.
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