2833 24th St. | map |
Opening: Sometime around 1914. It's on the 1914 Sanborn Fire Insurance Map as "Moving Pictures."
The south side of 24th St. between Florida St. and York St. as seen on page 617 of the 1914 Sanborn Map. The Photoplay is toward the right, three buildings east of Bryant, the street running up the center of the image. The York Theatre is on the left, three buildings east of Florida, the street on the left side of the image. Thanks to Art Siegel for locating this via the Library of Congress collection.
A closer look at the Photoplay block with Bryant on the left and York on the right. The theatre is shown as "Moving Pictures" at 2831 24th.
It's in the 1915 city directory it's listed as the Photo Play Theater with a 2833 24th address. It's not in the 1914 or earlier directories. In the 1916 city directory it's listed as the Photo-Play Theater, 2833 24th.
Look under "Mondays" for the theatre's listing in this February 28, 1916 SF Call ad for the Pathé serial "The Red Circle." Thanks to Art Siegel for locating it via the California Digital Newspaper collection.
The Photoplay was listed in a September 4, 1921 Paramount ad in the Chronicle as being at 24th and Bryant. The page is on Newsbank. It's also listed in a 1922 "Paramount Week" ad.
It's not in 1917 and 1918 directories. Art Siegel found it in the 1919 directory as "Photoplay Theatre Gus Geick mgr 2825-2835 24th." The 1920 through 1924 directories lists the Photoplay at 2825 24th.
Closing: Evidently the end was sometime around 1924. Art notes that it's not in the 1925 directory.
Status: It's been demolished. Art notes that the 1950 Sanborn shows a different building on the site.
More information: There isn't any
Nearby: Brava Theatre, 2781 24th | York Theatre, 2885 24th St. |
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