"A Theatre of Exits, Beauty and Comfort." How's that for a strange slogan? A program for the week of January 22, 1911. Thanks to Kurt Wahlner for finding this on eBay. See the comments on a BAHT Facebook post for the inside pages. That lady, by the way, looks remarkably similar to one that appeared on a program for Fischer's Theatre a decade earlier. Also see a 1912 program on Calisphere from the Museum of Performance and Design Performing Arts Library.
Charlie promoting his 1913 engagement at the Empress. Thanks to Mark Ellinger for the photo, appearing with his Up From The Deep essay on the Mid-Market area. On the same tour Chaplin also appeared at Sullivan and Considine's Empress Theatre in Los Angeles. It was his last Vaudeville tour before starting at Mack Sennett's studio.
With the bankruptcy of the Sullivan and Considine circuit in 1913, Marcus Loew swooped in and picked up the pieces and it became Loew's Empress.
"Where the Crowds Go." It's a broadside for Madge Kennedy in "The Kingdom of Youth" for the week of September 29, 1918. The reverse of the 11" x 21" poster was printed for "The Still Alarm" beginning September 25. Thanks to Glenn Koch for spotting this at auction on the website of Holabird Americana.
The Will King stock company appearing at the Strand in 1925 with their musical production "Oh, Behave." Thanks to Gary Meyer for sharing the program from his collection. If you came for a matinee you'd also get films to fill out the program. "Moonlight and Honeysuckle" was a July 1921 release. "Playing With Fire" was a two-reel short released January 4, 1925. It starred Alberta Vaughn and George O'Hara and was the 9th in a series that had started with "Getting Going" in 1924. And, as the bottom of the program says, "Read Other Side."
An August 8, 1925 ad for the reopening, coinciding with the celebration of "Greater Movie Season." Thanks to Jack Tillmany for finding the ad. See a photo from Jack's collection of the St. Francis with "Sally of the Sawdust" on the marquee and banners up for "Greater Movie Season."
He comments that the "Greater Movie Season" promotion was VERY big deal, judging from the number of promotional articles in the newspapers that he found. See some outtakes in the collection of the University of South Carolina from Fox Movietone News coverage of a Market St. parade for the event. Shots from the parade footage include a look at the Ferry Theatre on the Embarcadero and the Egyptian and Imperial Theatres.
It was renamed the St. Francis I & II in 1976. Jack notes: "My records indicate it was renamed on 6 January 1976, but the first Chronicle ad as such seems to be 14 January 1976." During much of this era it was still in the Paramount circuit, later known as ABC-Paramount, then after a sell-off, as Plitt Theatres. Plitt bailed out of the venue sometime before its end.
Status: It closed in October 2000.
Jack comments: "Its final entry in the Chronicle is 26 October 2000, with a 'call theatre for show information' slug on 27 October 2000, which implies that was its closing date. As I pointed out in my book the Strand, which closed after a vice raid in April 2003, was the last film theatre to operate on Market Street, although, by that time it was projecting DVD, not film. The St. Francis, closing just a few weeks short of what would have been its 90th birthday, was the last theatre to offer mainstream film fare. Interestingly, although the Strand closure received press documentation at the time, the demise of the St. Francis was not considered newsworthy by the SF Chronicle or any other publication."
The St. Francis was demolished in April and May 2013 for shopping mall construction.
The lobby:
A lobby view looking out to Market in 1910 before the theatre opened as the Empress. Thanks to Glenn Koch for the photo from his collection, a post on the BAHT Facebook page. He notes that on the back it said Direction Sullivan & Considine, Sid Grauman, manager. There's also a version of the photo from the Jack Tillmany collection at the San Francisco Public Library.
A postcard view of the auditorium c.1910. The image from the Jack Tillmany collection appears, with another Empress view, on page 36 of his Arcadia Publishing book "Theatres Of San Francisco." The page is on Google Books.
A 1920s balcony shot from Christopher Snowdon on the BAHT Facebook page. We've got strange things going on at the front of the balcony. It looks like they're remodeling to make it into a series of private boxes with pipe rails between. Note that this shot shows a similar ceiling but a different wall treatment when compared to a post-remodel c.1925 main floor view. Thanks, Christopher! Glenn Koch also has the photo in his collection, one he shared in a post on the BAHT Facebook page.
A sidewall view c.1925. The photo appears on Mark Ellinger's Up From The Deep study of the mid-Market area. Compared to the 1910 postcard note the added draperies, revised sidewall treatment, and elimination of the box near the stage in favor of an enlarged organ grille area.
In the basement:
More exterior views:
A shot of the Empress from the Examiner archives taken around 1912. Thanks to Glenn Koch's Facebook page Vintage San Francisco for the photo. Glenn later shared it on the BAHT Facebook page.
Thanks to Don Lewis for his fine card looking west on Market c.1912. The Pantages had opened in December 1911. The card from the Billy Holcolmb/Don Lewis Vanishing Movie Theatres collection is on the Cinema Treasures page for the Pantages.
An early photo of the theatre appearing on page 36 of Jack Tillmany's great book "Theatres Of San Francisco." The page is part of the preview on Google Books.
A 1912 view east toward the Empress and the Pantages. It's a cropped version of a photo by an unknown photographer appearing on the Open SF History Project website. Thanks to Jack Tillmany for spotting it in the collection. He notes that Weber & Fields in "Fun in a Barbershop" got a lot of press when it opened in November 1912.
We're looking east on Market sometime between 1911 and 1917. Just beyond the market on the right Jack Tillmany spotted a "5 cents" and "EMP" and "TH" for the Empire Theatre. Then we see a there's a bit of the lit dome and roof sign for the Empress. And beyond that we see the two verticals for the Pantages. Thanks to Gregory May for posting the photo on the Facebook page Vintage San Francisco.
A 1913 view east on Market from the Glenn Koch collection. That's the Maio Biograph on the left, much later to become the Crest Theatre. On the right with the dome is the Empress with the first Pantages beyond. Thanks, Glenn!
In the distance on the left, hardly visible, is a roof sign for the theatre that would later be known as the Esquire saying "House of Movies." The electrical array across Market is the "Portola Bell," put up for the 1913 edition of the fall Portola Festival. A bit to the right is the Ferry Building with lights saying "1915," in honor of the Pan Pacific International Exposition that would be happening that year. Also see a closer view of the Portola Bell (with a bit of the Portola Theatre marquee) from Glenn's collection.
The signage refers to a referendum campaign to repeal the "California Nuisance Abatement Act," legislation regulating prostitution that had been signed into law by Governor Hiram Johnson on April 7, 1913. Charlie Van Duyne did some research and notes "At the passing of the Abatement Act, brothels were closed and single women were no longer allowed to rent ground floor apartments, and in some places, women were not allowed to rent an apartment under any circumstance." Among other problems, prostitutes were pushed put into the streets. The referendum (Proposition 4), approved by voters November 3, 1914, upheld the law. See the article on Ballotpedia.
A c.1915 view west. Thanks to John Bosko for sharing this from his collection. It was a post on the BAHT Facebook page.
This 1918 photo from the National Archives has a bit of the theatre on the right, here named the Strand. Beyond is the marquee of the Pantages. Thanks to Bob Ristelhueber for locating the image for a post on the BAHT Facebook page. The data from the Archives:
"Daring Yukon Story." A 1919 shot that appeared in the November 15 issue of Motion Picture News. Thanks to Art Siegel for locating it on the HathiTrust site. He notes that "Paid In Advance" opened September 21. The caption: "A good picture of a good crowd at a good theatre, the Strand in San Francisco, Cal., Guy Smith, manager." This version of the shot comes from the better scan on Internet Archive. An article adjacent to the photo noted:
A detail from the the March 1920 photo. The Strand was running "The Feud," a December 1919 release with Tom Mix. Thanks, Art!
A 1920 view from the Jack Tillmany collection. Note the signage for the Hammam Baths in the basement. The theatre was running "A Fool and His Money," a March 29 release with Eugene O'Brien.
A June 9, 1925 photo from the Jack Tillmany collection. Jack comments: "Looks like rooftop signage is getting just a bit out of control!" The Warfield is running "Soul Fire" with Richard Barthelmess.
The signage for Paramount's "The Vanishing American" in October 1925. Thanks to Jack Tillmany for sharing this photo from his collection.
A fine August 1927 view of the signage. At this point the theatre had been called the St. Francis for two years. It's a Jack Tillmany collection photo appearing on the San Francisco Public Library website.
Another August 1927 photo from Jack Tillmany. He comments: "Across the street at the St. Francis, 'Beau Geste,' with Ronald Colman, released one year earlier as a roadshow, now at 'popular prices,' a common practice for important films." Note that Kress has moved into the Pantages building.
March 28, 1930. Jack Tillmany comments about his photo: "Neon marquee letters are here! [at the Warfield, that is] Basil Rathbone as Philo Vance in 'The Bishop Murder Case." You can still see it on TCM. It's great! Across the street, at the St. Francis: 'The Vagabond King.' All Talking! All Singing! All Technicolor! At the Marion Davies: John Boles in 'The Song of the West.' All Talking! All Singing! All Technicolor! That one was a Warner Bros. Vitaphone Production, sound on disc; not known to have survived."
A January 1931 view east from the Jack Tillmany collection. It was taken during a depression demonstration as Socialist workers marched up Market St. Jack comments:
"Dorothy Mackaill in 'Once a Sinner' at the
Warfield; note how the neon marquee letters don't show up in daytime
unless they're lit. Across the street, at the St. Francis: Maurice
Chevalier in 'Le Petit Cafe,' the French language version of 'Playboy of
Paris;' at this time important Hollywood films with major players known
worldwide were filmed in more than one language, for the benefit of
international audiences. The St. Francis had a run of these identifying
itself as the St. Francis Theatre International. You also get a peek at
what's going on across the street at the Eilers/Empire/Walgreen site."
A June 17, 1935 image by an unknown photographer. Thanks to Art Siegel for locating it in the Open SF History Project collection. The site's caption:
"View westerly across Mason, Turk Street at right, Market Street at left.
St. Francis Theater at left, Wilson Building, Hale Bros. Building,
David Hewes Building. The Dean Building on the gore at center, though
deemed historically significant, was demolished in 2020. United Cigar
Store, Dolly Madison Chocolates, Maxferd's Pawn Shop, Rainbow Tavern.
Birdcage traffic signal."
A detail from the 1935 image that was extracted by Jack Tillmany from a copy in his collection. This was the first look at the theatre's new moderne facade. Jack comments: "'Oil For the Lamps of China' was (as usual) a moveover, in this case from the Warfield across the street where it opened."
A 1930s look west with the remodeled St. Francis in the distance on the left and the Davies on the right. It's a photo from the Marilyn Blaisdell collection appearing on the Open SF History Project website.
An April 1938 look at the theatre running "Fools For Scandal," a moveover from the Paramount. It's a Jack Tillmany collection photo.
A detail from a July 1938 photo from the Jack Tillmany collection. Check out the full photo for a much broader panorama including the Warfield.
A July 1946 photo from the Jack Tillmany collection. He notes that "The Postman Always Rings Twice" had played the Fox a couple weeks earlier and moved to the St. Francis for an extended run.
A January 1950 view east taken by an unknown photographer. At the St. Francis "Hasty Heart" is in its final week. Note the Esquire and Telenews across the street. Thanks to Jack Tillmany for spotting the photo on the Open SF History Project website. He notes that the Palm Garden Grill was once his favorite restaurant.
An April 12, 1952 look west from Turk St. with the Twin Peaks in the distance. The St. Francis is running "My Son John." On the right the signage on the Warfield Building is proclaiming the house the "Theatre of the Stars." Thanks to Jack Tillmany for spotting the photo on the Open SF History Project website.
A 1953 look at the theatre from the San Francisco Public Library. The photo appears on Mark Ellinger's 2010 Up From The Deep article "Farewell to the St. Francis." The photo is from the Jack Tillmany collection, appearing on the San Francisco Public Library website.
A trade magazine ad touring the returns for the world premiere engagement of "The Bigamist" in November 1953. It's from the Jack Tillmany collection.
The story appearing in the April 22, 1958 issue of the Examiner. Thanks to TJ Fisher for locating it. "Bridge on the River Kwai" continued its three-month run, closing June 3.
A 1958 photo of the from the Jack Tillmany collection with the St. Francis, on the left, running "From the Earth to the Moon." That Kress building was the Pantages from 1911 to 1926. On the right beyond the Telenews is a bit of the Esquire's marquee.
The theatre in 1964. It's an Alan J. Canterbury photo in the San Francisco Public Library collection.
A 1966 view east with the St. Francis, on the right, running "Mister Budwing" and "Murder She Said," a bill that opened September 28. On the far left it's the Crest playing "Dear John," a March release. The Pix, Esquire and Telenews are down there in the distance. Thanks to Maria Iclea Kava for posting the photo on San Francisco Remembered and Bob Ristelhueber for sharing it on the BAHT Facebook page.
A 1966 photo of one of the staff measuring mini-skirt length for the special "Mod Performance" of "Kaleidoscope." The 1966 film stars Warren Beatty and Susanna York. It was a September 22 release that played the St. Francis in October. Thanks to Lily Castello for the photo, one she found on Pinterest and shared on the BAHT Facebook page.
A Summer 1970 photo from Maria Iclea Kava on the Facebook group San Francisco Remembered. Thanks to Bob Ristelhueber for spotting it.
A 2002 Mark Ellinger photo from his Up From The Deep survey of Mid-Market architecture. Thanks, Mark!
Gary Parks commented: "A friend of mine took lots of photos as the St. Francis came down. There was nothing left of any interior decor dating prior to the 60s remodel. It had been thoroughly gutted back then save for the original projection booth."
Thanks to William David French Jr. for this detail of the theatre's terracotta facade, taken around 2008. The photo was added as a comment to another St. Francis view on the BAHT Facebook page.
A Mark Ellinger photo of the closed theatre from his 2010 Up From The Deep article "Farewell To The St. Francis."
The closed theatre awaiting demolition. Thanks to Bob Ristelhueber for his February 2013 photo on the BAHT Facebook page.
Thanks to Bob Ristelhueber for this May 2013 demolition photo, a post on the BAHT Facebook page.
This new mall building on the site was completed in 2016 but never occupied. Later it was sold to IKEA and beginning in 2023 or so will be occupied by one of their stores as well as other restaurants and retailers. Photo: Google Maps - 2019
More information: Jack Tillmany's Arcadia Publishing book "Theatres of San Francisco" can be previewed on Google Books. It's available from Amazon or your local bookseller.
Cinema Treasures has a page on the St. Francis.
The other St. Francis: An earlier house on Geary St. used the name between 1916 and about 1919. See the page about the Theatre St. Francis for the information on that one. Also note that the Strand Theatre had been called the Francesca between 1921 and 1928.
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