As the Panorama:
An August 25, 1899 shot taken by D.H. Wulzen from the south side of Market looking across to signage for the Panorama across the street. Thanks to Art Siegel for locating the image in the Open SF History Project collection. It appears courtesy of the Golden Gate National Recreation Area Archives. The site's caption:
"Elevated view northwest across Market to parade of Volunteers returning from the Philippines after the Spanish American War. Possibly taken after parade had passed. Hall of Records visible at left, M. Jacobs Dry Goods ad. Large sign for 'Battle of Manila Bay' painted panorama on view at venue across Market adjacent to Central Park. Grandstands set up in Marshall / City Hall Square. Hibernia Bank and Murphy Building (Prager's Department Store) in distance right. Nob Hill Mansions on horizon."
Closing as the Panorama: Sometime in late 1899 or early 1900.
More Panoramas: Another instance of a panorama building being converted into a theatre was at Mason and Eddy, the building that became the Tivoli Opera House. An early panorama exhibition in town was "Paradise Lost" at the Eureka Theatre in 1865. A Tent Panorama on Market at City Hall Ave. ran "The Battle of Gettysburg" in 1886. The 10th & Market Panorama opened in 1887 with "The Battle of Missionary Ridge." One attraction at the 1894 Midwinter Fair
was the panorama "Kilauea Volcano."
As the Central Theatre:
In 1900 the Panorama building was rebuilt into the Central Theatre. A November 18, 1900 San Francisco Call item located by Art Siegel via the California Digital Newspaper Collection website:
Opened: December 22, 1900 with a play called "The Heart of
Maryland."
The Central was initially operated by Frederick Belasco and Mark Thall who had the Alcazar on O'Farrell St. as well. M.E. Mayer was later involved as one of the proprietors following Thall's death in 1901. A listing in the 1902 American Almanac gave it an 1175 Market St. address.
Seating: 2,000. It was a two balcony house
Stage size: 53' deep x 95' wall to wall.
A drawing of the new theatre that appeared in the December 13, 1900 San Francisco Call. Thanks to Art Siegel for locating it via the CNDC website. The issue also carried this article:
"CENTRAL THEATER WILL BE ONE OF PRETTIEST OF CITY BUILDINGS. Board of Public Works Excites Unfavorable Comment in Official Circles by Its Protest to the Building Which Is Now Nearing Completion. Elaborate Safeguards Are Provided for the Benefit of the Public. The action of the Board of Public Works in refusing the Central Theater a certificate has excited a great deal of comment in official circles. This unexpected attitude of the board is taken as an attack upon the Board of Supervisors, which has already granted the theater a permit.
"Everything which it is possible to do and which the law requires has been done by Belasco and Thall in the construction of the theater. The action of the Board of Public Works is viewed therefore with surprise and no reasonable explanation of it has been given except on the basis that the Board of Public Works is striving to discredit its associate, the Board of Supervisors. The Central Theater as it has been planned and as it nears completion is one of the handsomest and safest theaters in San Francisco.
"Nearly $50,000 has been expended upon its construction and it is perhaps an interesting fact that more than $10,000 was spent under the direction and supervision of the authorities before a complaint or objection was suggested. The outside of the building is made completely of iron and the inside of corrugated iron, brick and steel girders so placed as to afford the greatest security compatible with beauty of design.
An ad for the opening appearing in the December 16, 1900 San Francisco Call. Thanks to Art Siegel for locating it.
The Chronicle carried this story about the Central's upcoming opening in their December 16 issue:
Thanks to Art Siegel for locating the article.
The theatre and it's first production were reviewed in the December 23, 1900 San Francisco Call. Art Siegel found the article via the CDNC:
"CENTRAL THEATER FORMALLY OPENED - 'The Heart of Maryland' is as Popular as Ever With Play-Goers. Vast Audience Enthuses Over David Belasco's Stirring War Play Replete With Thrilling Situations. The new Central Theater was formally opened last evening in a production of David Belasco's stirring war drama, 'The Heart of Maryland.' Messrs. Belasco and Thall are to be congratulated, for the Central is one of the coziest and best arranged amusement houses in the city. The doors of the theater were thrown open shortly after 7 o'clock, in order to accommodate those who desired to take in the beauties of the new theater before the performance began. The main entrance to the Central is not yet completed, but when finished will embrace an elaborate foyer, with marble steps and handsome mirrors on each side.
"On entering the theater one is at once struck by the pleasing, comfortable appearance of the interior. On the ground floor the whole space is occupied by orchestral seats, with the exception of a broad promenade walk twelve feet or more wide. The second floor is devoted to a parquet circle. There are twelve proscenium boxes, handsomely draped and curtained. The interior of the theater is decorated in cream color and the ceilings are frescoed with a bold Cupid design. The stage is one of the largest in this city and is 53 by 95 feet. The dressing rooms are large, neatly furnished and, last but not least, well ventilated, which is a rare thing in our local theaters.
An April 16, 1901 San Francisco Call review of a production of "Julius Caesar" located by Art Siegel noted that the theatre had been known up to this point as a house running lurid melodramas:
An illustration from a June 23, 1901 San Francisco Call article located by Art Siegel. Actresses doing stunts in the "red-hot melodrama" at the theatre were in danger. Here's the story:
"These girls up at the Central Theater are on the high road to all kinds of avalanches, fire engines and burning bridges. That's exactly what they want. There is glory in the thing, and glory is what they are after. They don't care for sprained ankles or dislocated shoulders or broken spines. Broken necks, even, would have the color of heroism. As long as they are permitted to take chances on their necks, their arms and their legs, they consider themselves in it. So it looks as if they would be the last people in the world to organize and go on a strike because they are all in danger of losing their lives. Apparently they enjoy the thrills quite as much as the audience does.
Clarissa Eudell
"It was in 'The War of Wealth," hot as a firecracker, that there occurred a chapter of accidents that kept arnica, plaster and surgery in demand. First, the bag of money hit Clarissa Eudell. It was thrown vigorously through a window and struck her a blow like that of a sandbag. Somehow the rest of the people on the stage made believe that she didn't faint and as soon as she had recovered consciousness she made believe likewise and all was smooth sailing. Until the wagon crashed into Berlena Aldred— she was a black and blue Berlena when the affair was over and she had a task of it to hide her limp for a week.
"Then one night the safe exploded too explosively. It went off with the usual bang— the cap was an energetic one— and the small children present with their mammas were the only ones frightened. But when the stage hands went about picking up the scattered properties they found that Belle Baker was one of those properties. The explosion had tipped over a scene which had tipped over her and in the general downfall she had struck the edge of a table, which cut her temple. It was no stage blood that she shed, but the real thing.
"In one play where a tank of water was used there came very near being a real drowning. Sada Willis tripped when she should have passed the tank; it stood in the place of an ocean and there was plenty of real water in it, for the heroine who should have fallen in, in the place of Miss Willis, was intended to make a good splash. When Sada fell in it was her good fortune that Bob Cummings happened to be looking on. Bob let his own part go to wherever it wanted to go and plunged after her and he pulled out a young lady who was about as near drowning as she ever wants to be.
"Lorena Atwood, who was playing leading parts at one time, had blood-curdling experiences. She played the heroine's part in 'The Heart of Maryland' and the clapper of the bell was always a troublesome thing to manage. At last it swung hard against the side of the bell and with one great blow the heroine was knocked senseless.
"All this comes of realism on the stage, and the Central prides itself upon this kind of realism. So long as there are real explosions, real horses, real rope suspensions, the heroines of melodrama and realistic plays are going to have their bruises. It is said that when Robert Downing 'gets worked up' it is all your life is worth to be near him. With his short sword he makes havoc, slaying whomsoever gives him the chance. Helen Harlan knows this. She remembers it every time she sees a scar. In his production of the mob scene in 'Julius Caesar' he has the clubs wielded so realistically that Marion Nolan was knocked over at one performance. All the theatrical world over there are plenty of such stories told by the people who have played in this school of drama..."
A production of "Kidnapped" played for a week in 1901. It would play the theatre again in 1903. Thanks to Art Siegel for locating this item in the September 30, 1901 San Francisco Call:
"The sensational melodrama, 'Kidnapped,' will be the attraction at the Central Theater this evening and the rest of the week. It presents a number or vividly realistic scenic features, among which figure the great fire scene and the view of Brooklyn Bridge and New York Battery. The play is strong and exciting in its incidents and, being well cast, an exceptionally good production may be expected."
Mark Thall, one of the theatre's proprietors, died in October 1901. "Heavy Hand of Death Falls Upon Mark Thall" was the obituary in the October 13, 1901 San Francisco Call. The Call also included a photo of Mr. Thall. It's on the CDNC website. Thanks to Art Siegel for locating it. Art also located this article that appeared in the October 20, 1901 Los Angeles Herald:
"News of the unexpected death of Mark Thall, one of the proprietors of the Alcazar and the Central theater, San Francisco, came as a shock to his host of friends in this city. Although ailing for some time, his strong will kept him at work, until his friends insisted on sending him to the hospital, where it was thought a few days' rest and attention would restore him to health. Shortly after his arrival at the hospital he was taken with an acute attack of heart trouble, from which he died. At 43 years of age Mark Thall had achieved a notable success in the theatrical world and was known from one end of the United States to the other. He was born in Montgomery, Ala., and got his first introduction into the show world by joining a circus. He did not remain with this life long, and soon after his arrival in San Francisco became office boy at the old Bush Street theater.
"It was not long before his geniality and ability won him promotion and he was soon made treasurer. He went on the road as agent for Leavitt's attractions, traveling between here and the Missouri river, handling some of the largest attractions and being popularly known everywhere as the 'boy agent.' After Leavitt gave up his troupes, Thall went to the Alcazar, under the old management of Wallenrod, Osbourne & Stockwell, where he remained five years. Georgie Cayvan was the next to secure his services, and he traveled for several years as her advance agent. But his old love for San Francisco caused his return, and taking up the waning fortunes of the Alcazar, together with Fred Belasco and M.E. Mayer, he helped make it one of the most popular and best-paying houses in the city."
More dangers for performers at the Central. Art Siegel found this article in the December 7, 1901 San Francisco Call:
"Love in Vaudeville and the Legitimate" was a lengthy article in the February 9, 1902 San Francisco Call discussing how romance was portrayed in different kinds of productions. Thanks to Art Siegel for finding it via the CDNC website. They commented about the shows at the Central:
"If you go to the Central Theater this week or any other of the fifty-two weeks in the year you will find love a strong, fierce, primitive emotion, greatest of all the virtues, scorning utterly all subtlety. The hero and the heroine love each other with a constancy and earnestness that is only surpassed by the villain's hatred of both of them through four long acts of melodrama."
Frederick Belasco went east in 1902 to scout talent for the theatre. Art Siegel found this news about the trip in the April 1, 1902 San Francisco Call:
"GOING EAST TO SECURE PLAYS AND NEW TALENT. Frederick Belasco, Manager of Alcazar and Central Theaters, Wants Best of Both. Frederick Belasco, manager of the Central and Alcazar theaters, leaves to-night for New York in quest of new plays and players. He expects to be gone four weeks and has made arrangements to hold meetings with leading theatrical managers. Mr. Belasco hints that he will bring out a play of great importance for production at one of the theaters under his management. He will join Sam Thall in New York and decide on the people who will play at the Alcazar at the close of the Florence Roberts season.
"Mr. Belasco also intends to get some players for the Central Theater and a number of new melodramas. Knowing the impossibility of securing seats for his brother's great play, 'Mme. du Barry,' Mr. Belasco telegraphed to him to hold two seats for him for next Monday night. In an interview last evening Mr. Belasco stated that it was the intention of the management of both the Alcazar and Central theaters to give the local playgoers an opportunity to see the latest and best plays. He says his trip East means a treat deal, as he will secure the rights for producing the latest New York success. During the absence of Mr. Belasco both theaters will be looked after by M.E. Meyer [sic]."
A July 13, 1902 San Francisco Call article Art located via the CNDC site was mostly about about plans for the new "Bouvier Theatre" at 9th and Market, a house that opened in 1904 as the Majestic. But they noted this about the Central:
There's a description of a 1902 show from some uncredited source that appeared on the Facebook page Lost San Francisco:
The bright lights of the Central are seen on the right in this 1904 view looking east. The signage for the Empire Theatre, 1133 Market, is down the block a bit left of center. Thanks to Art Siegel for locating the photo on the Open SF History Project website. It's by an unknown photographer and in the Martin Behrman Negative Collection of the Golden Gate NRA, Park Archives.
And also in the same issue of the Call was this ad for the Alhambra noting that "Belasco & Mayer's Entire Central Theatre Co." would be moving to that venue the next day.
This ad in the December 21, 1905 San Francisco Call announced Bishop's grand opening of the New Central for December 23. But in the same issue Art Siegel found this story about one of his recalcitrant actors:
"ACTOR IS ON STRIKE AND TROUBLE RESULTS. Proprietor of Majestic Seeks to Make W. Elmer Booth Study. W. Elmer Booth, of reputation as a matinee idol and leading man, is on a strike. He refuses to submit to the demand of Theater Proprietor H.W. Bishop to pack up his costumes and greasepaint and move from the Majestic to the New Central Theater, there to monthly master four parts instead of two, as has heretofore been required of him. 'Within the last twenty-four hours,' says Bishop in a suit filed yesterday against Booth to compel him to study whether he wants to or no, 'Booth has announced he will repudiate the contract entered into by him in which he agreed to perform for the benefit of the plaintiff for fifty two consecutive weeks. He asserts that he will not go to the Central Theater and master four parts a month and absolutely refuses to abide by the agreement entered into by him.'
A c.1905 photo of the theatre. This shot rather misses the fine dome on top. Thanks to Glenn Koch for sharing this. It appeared in an October 1906 souvenir program for the Colonial Theatre (later known as the President) that's in his collection. The program contained many photos of theatres lost in the earthquake and fire plus a few shots of some hasty replacements. See Glenn's post on the BAHT Facebook page for 26 more images from the program.
Closing: April 1906. It burned in the fire following the earthquake. A wooden replacement was soon built on the corner of Market and 8th, adjacent to the original theatre.
Status: The replacement theatre ran until 1913. In the 1920s, the Crystal Palace Market was built on the site and in 1959 the Town House Hotel was constructed there. That was demolished in 2013 for a new housing project.
The demise of the original Central Theatre:
A
Bear Photo Co. view of the 1906 fire still smoldering after destroying
the theatre. We're looking west on Market toward 8th. The photo, from
the California History Room at the California State Library, is on
Calisphere.
Another look at the Central's facade after the fire. It's from the California Historical Society, appearing on Calisphere.
We're looking west on Market St. toward 8th with the ruins of the pre-earthquake Central on the left and the new wooden theatre that opened in January 1907 on the right. For the first half of their 1906-07 season they had erected a tent behind the facade we see. The c.1910 photo from the Museum of Performance and Design Performing Arts Library is on Calisphere.
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PANORAMA FOR A SMALL CITY:Histories of a Mass Medium
ReplyDeleteI am writing the first spreadsheet from the American point of view about 19th century rotunda panoramas.These were the biggest paintings in the world,50 x 400=20,000 square feet, housed in their own rotundas which were 16-sided polygons. Chicago in 1893 had 6 panorama companies and 6 panorama rotundas.[]On September 18,2003 I found in the display case of Milwaukee County Historical Museum the F.W.Heine diaries, the ONLY KNOWN NARRATIVE of a panorama company, that of William Gottfried Wehner (1847-1928) of Chicago-Milwaukee and SANTA CLARA COUNTY. Wehner lived in Chicago but built his panorama studio in downtown Milwaukee. From 1885-88 he produced 2 units of BATTLE OF ATLANTA, 2 units of BATTLE OF MISSIONARY RIDGE & LOOKOUT MOUNTAIN, and 3 units of JERUSALEM ON THE DAY OF THE CRUCIFIXION. The diaries needed to be transcribed in German,translated to English,scanned to computer. Michael Kutzer,born 1941, is translator. []Wehner's MISSIONARY RIDGE would be displayed in San Francisco. Later he commissioned BATTLE OF GETTYSBURG(special commission for Mr. Rudisill), and THE BATTLE OF MANILA BAY . Info to share.Gene Meier 1160 Bailey Road, Sycamore, Illinois 60178 ;815 895 4099 genemeier@frontier.com https://panoramaforasmallcity.wordpress.com