Opened: August 20, 1965 as the Cedar Alley Cinema offering foreign films, revival programming and espresso. The initial film was Fellini's "8 1/2." Cedar St. is just north of Geary and narrow enough to be an alley. The building dates from 1919 and prior to its cinema conversion by Hans Hammann and his brother Detlef was a grocery store with the entrance at 1031 Post St. The photo from the Jack Tillmany collection appears on the San Francisco Public Library website.
The theatre's location between Larkin & Polk put it in close proximity to the quite successful Larkin and Music Hall theatres. Patrick Carroll comments:
"There was something of an arts district on Larkin between Geary and O'Farrell. Three theaters and two bookstores: the International Bookstore and Fantasy, Etc. There were good restaurants and cafes too; a good bakery on Geary and a nice pizza restaurant. All gone."
An April 1967 poster for the two week run of "The Great Blondino." Thanks to the Professor Poster Facebook page for sharing the image. And thanks to Kevin Walsh for spotting the post. Some of the Professor's comments:
"... I've always liked this one, but have never been able to find out who the artist was. It was 54 years ago... that "The Great Blondino" was shown with the soundtrack by the Grateful Dead at Cedar Alley here in San Francisco for a two week engagement. Cedar Alley was a coffee shop located in the lobby to Cedar Alley Cinema. It opened August 13, 1965 (the day after the launch of the Berkeley Barb and the opening of Marty Balin's Matrix on Fillmore Street). Little detail and few memories seem to exist about the place, but they did seem to book an eclectic mix of performers ranging from the flamenco of Solomon Feldthouse (later of Kaleidoscope), through the Easter influenced folk of Pat Kilroy & The New Age and The Sound of Om, to the bluegrass of the Smokey Grass Boys and the experimental music unleashed by the Electric Chamber Orkustra. Cedar Alley is certainly a venue that I would love to know more about. Given its locale in the lobby of the Cedar Alley Cinema, it is unclear as to whether it had regulars of its own or relied on the folks visiting the cinema to keep the business turning over. All-n-all, it was an out of the way kind of place that was never really on the top of the list of places t'go... especially if there was anything else really cool playing in the city..."
The Cento Cedar was renamed the New Cedar Cinema and inexperienced operators tried to make a go of it without much success. At the end it was advertised as the Cedar Cinema.
Thanks to Eric Schaefer for researching the closing. This was the July 10 ad in the Examiner, the last he could find.
Status: The building is now an architect's office with the
entrance back on Post St. The booth is now the room for the archives of the firm.
This 1975 look at the Cento Cedar from the Jack Tillmany collection appears on the Cinema Tour page about the theatre.
A 1983 photo by Tom Gray from the Jack Tillmany collection. Note the name change to New Cedar Cinema.
A 2015 look at the Cedar St. side of the building that had been the theatre's entrance. Thanks to William David French Jr. for his photo, a post on the BAHT Facebook page.
More information: Jack Tillmany's Arcadia Publishing book "Theatres of San Francisco" can be previewed on Google Books. It's available from Amazon or your local bookseller.
See the Cinema Treasures page on the Cento Cedar for a number of stories from those who frequented it and claim to have worked there. Several remember rear projection which, according to Jack Tillmany, was not the case. In a comment on the page, Loingirl says:
"While I don’t think I was born when this place was a theater, I have heard many stories. The door to this projection room is the only original remnant of a bygone era. Those who worked at the Cento Theatre’s projection room would be glad to know that the words “Home of the 50 second splice” still remain scrawled on that very door to the former projection room. There remain some memories too special to expunge. Sadly, the popcorn concession did not survive the renovations, but the original bathroom locations remain, but have been transformed to be more modern and comfortable. The entrance has been relocated from the more modest, but still gritty Cedar Alley to the livelier and more colorful 1031 Post Street."
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Lots of great comments about the Cento Cedar at http://cinematreasures.org/theaters/1947
ReplyDeleteI worked for the Buckleys as publicist and programming assistant in 1977-79. The staff was a diverse and amazing group, including Mbahimua Kapute (a political refugee from Namibia who was attending SF State) and others whose full names I don't recall: Lynn (a promising young filmmaker who died just a few years later) and Loretta at the ticket booth, and Virginia the projectionist..
I was thinking of the Cento Cedar because I just looked up A Damsel in Distress (Fred Astaire, Gracie Allen, and George Burns), which I saw here around 1975. I also remember seeing The Great McGonigle, that astoundingly weird comedy where Peter Sellers plays Queen Victoria. I was a teenager fleeing my monstrous family and living on my own at the Powell Hotel, which was a residential hotel at the time and cost $50 a month, and in defiance of all common sense I used to walk through the Tenderloin at night to the Cento Cedar. (I was never harmed.)
ReplyDeleteCento Cedar was a cozy place to see movies. The slope was not great for subtitles but enough that the glass water and bottles they sold would get kicked over and roll noisily until they banged against the "stage."
ReplyDeleteHans and Lila stumbled on a successful double feature of “Shadows of Forgotten Ancestors” and “War of the Buttons," an unlikely pairing. But they drew two different audiences and were turning people away from many shows. They realized if they dropped reels from "Shadows” they could get an extra show a day. Since the film has a little narrative logic they got away with it as few people noticed. They had built the theater and then leased it to the Buckleys
ReplyDelete